Experience: NIKE UK
We believe that music has the power to build a story. It connects storylines and directs emotion. It can invigorate, it can make you cry, it can make you cheer and it can uplift. The soundtrack is an extremely important component to storytelling.
Being a small licensing house, we seek to connect the stories shared through the music of our artists to the stories told by others through film. We are invited to experience the moments in life – from the marriage of two people, to small businesses pursuing their dream, to personal home videos of everyday awesomeness.
Every now and again, these stories break the confines of the standard licenses we offer, just as they break global borders. This is how we met NIKE UK. It started in North America with the music of our artists, who inspired our contact in Argentina, who was creating a film for NIKE UK. They wanted to share the stories of a group of kids who, despite any challenges, find the spark of greatness within themselves and strive to stoke that spark into flame.
NIKE UK: Find Your Greatness Behind the Scenes
Featuring Evan Andree: Panic (instrumental)
NIKE UK: Find Your Greatness
Featuring Fever Fever: Beautiful Dream (both instrumental and vocals)
We would like to send a huge thank you to Martin of M2 Event Communication in Argentina for working tirelessly to build this custom relationship for our artists, and to NIKE UK for building a community of incredible individuals. Here are both the BTS of the film, and film itself.